Pepsi Re-Branding
An extensive pdf leaked the Internet, which describes the methodology of Pepsi’s new logo. The white band in the middle of the classic logo is transformed into a different smile depending on the product, a laugh for Pepsi Max and a grin for Diet Pepsi.
The document compares the product to the Mona Lisa and the solar system. Somehow there is a gravitational pull that shifts the expression. Quite bizarre as it may sound, Pepsi bought right into it and is spending a fortune on the re-branding project. The scientific explanation is … Continue Reading
