Brand Trend – Smiling Logos
Kraft Foods has uncovered a new corporate and brand identity along with an entirely new logo. Their new logo smiles at you to remind you of the experiences created by their products. Similar to the new pepsi logo, a company who has recently recreated their brand as well.
Knowing your company identity and developing your brand is important to grow your business. Kraft Foods’ recent identity revamp is a good example of how and why it is a good idea to analyze and increase brand awareness. Why? Below was taken from their press release:
“Pairing our new … Continue Reading
