Promo Items Increase Brand Recognition
Did you know? More than 8 out of 10 businesspeople remembered the advertisers of the promotional products they’re received. Results from the 2008 Advertising Specialties Impressions Study by ASI. That’s what the Advertising Specialty Industry calls Instant Recall. Recognition is one of the many reasons why marketing with promotional items is proven to be effective in obtaining a decent market share.
Businesses that remember a brand are more likely to buy its goods and services; therefore business gifts are a profitable investment. In the next few weeks we will continue to discuss ASI’s Impressions Study results.
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