Study Shows Promo Gifts are Very Impressionable
Results from the 2008 Advertising Specialties Impressions Study by ASI prove that advertising gifts create positive impressions. A team of interviewers surveyed 465 businesspeople in New York, Chicago, Los Angeles and Philadelphia.
42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
This is just one of the reasons why marketing items are so effective. Also, see my last post that explains how promo items increase brand recognition. Check back for more survey … Continue Reading
