The Athlete’s Foot Back-to-School Promo
Earlier in the year The Athlete’s Foot implemented a drawstring backpack promotion to help consumers become familiar with its new logo. The company now wants to be known as TAF, which stands for “The Athlete’s Foot”. This was to sort of disguise its old fungus infected sounding name.
Anyway, the challenge was to appeal to shoppers during the back to school shopping season and to introduce and familiarize its new logo to the market. So they offered imprinted drawstring backpacks as a free gift with purchase.
The back packs were the perfect solution. They are inexpensive and generally have large areas for … Continue Reading