Southwest Airlines Swag for Twitter Followers
The marketing department at Southwest Airlines noticed that its number of followers on www.twitter.com was about to hit 20,000. It was a Friday afternoon and they were about 200 followers away when they had an idea: offer a gift pack loaded with branded merchandise to one lucky winner.
Not long after the idea struck, the announcement was blasted out to Twitterers. “We were looking for a fun and energetic way to reach our customers,” says Christie Day, a representative for Southwest Airlines. “Who doesn’t like to receive free stuff? … Continue Reading
