Making the “Green” Effort 360 Vodka
The following Successful Promotions article is a great example of one company’s “Green” Effort using Earth Friendly items.
When you have a name like the Earth Friendly Distilling Company (EFDC), you’d better back it up.
To promote its 360 Vodka, the distiller believes it has done just that. Not only does EFDC donate $1 to environmental charities when a 360 Vodka swing-top closure is returned for recycling, but each of its 1.75 liter bottles comes with a reusable metal handle. The handle helps create a steady pour that reduces spillage and breakage. What’s … Continue Reading
