Billboard Giveaways
Austrian company Northland Professional implemented a billboard campaign where they offered free merchandise. They attached 20 samples of their scarves, caps, and gloves to 50 billboards.
Those passing by went to great lengths to get their hands on a free product. The lucky recipients then spread the word by telling others how they could get their own. They had produced a great way to gain attention by creating a unique way to for consumers to try their products.
Promotional giveaways always create hype whether attached to a billboard … Continue Reading
