Generosity in a Billboard
They called it the Aircel boat. Aircel, a mobile operator in India placed an actual dinghy lifeboat to a downtown billboard. Like the branded hats and scarves billboard this one had something to giveaway but this one was more of a life saving gift.
A rope with a sign reading, “In case of emergency, cut rope”, held up the branded raft. July 15, 2009 the monsoon arrived and so did Aircel customer service. The dinghy was cut down and pedestrians were safely transported. What Aircel calls “Corporate Social Responsibility – A Solution”.
The company was able to generate positive free publicity and show consumers that they care.
Rudee
August 14, 2009
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