UPS Direct to Door Pak: Branding Concepts
UPS has recently launched a promotional sampling program in a few select cities: Chicago, Dallas, Miami, and Washington. The promotion is being tested in select zip codes.
A custom designed UPS Direct to Door Pak will be sent in addition to normal deliveries. It’s like getting an unexpected gift with your delivery, a great way to reach an already active customer.
Focus group results showed that people are too overwhelmed by direct mail to notice them. This method of direct delivery created a more personal experience. Receivers were more excited and … Continue Reading
