Breast Cancer Awareness: Anti-Stress Balls
“You don’t see Breast Cancer. You feel it.” Advertising agency McCann Erickson Portugal created a simple and lost cost way to increase awareness. Battling the most common cancer in the country, they needed a way to educate individuals.
A hard solid mass inside of the stress ball mimics a cancer growth. The brochure included with the promotional stress ball illustrates how to conduct a self-exam. As a result there was an increase in mammography scheduling and consultations.
Anti-stress balls come in a variety of shapes and … Continue Reading
