SyFy’s (SciFi) Rebranding with Promotional Products
Formally spelled “SciFi” network now “SyFy” has re-branded with a new logo and an expanded marketing concept. They also changed their identity for copyright purposes.
The marketing team at SyFy searched for customized items that would expand the imagination of viewers, executives, and advertisers. The idea was to give advertising gifts that would promote thoughts about opportunity, creative thinking, future growth and to portray their new tagline: “Imagine Greater”. A collection of technological gifts were made with an illuminated or screen printed SyFy logo which include web cams, futuristic ice cream … Continue Reading
