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Breast Cancer Awareness: Anti-Stress Balls

“You don’t see Breast Cancer. You feel it.” Advertising agency McCann Erickson Portugal created a simple and lost cost way to increase awareness. Battling the most common cancer in the country, they needed a way to educate individuals.

A hard solid mass inside of the stress ball mimics a cancer growth. The brochure included with the promotional stress ball illustrates how to conduct a self-exam. As a result there was an increase in mammography scheduling and consultations.

Anti-stress balls come in a variety of shapes and themes to suit your business, theme or cause.

Source: Ads of the World

One Response to “Breast Cancer Awareness: Anti-Stress Balls”

  1. Elizabeth said:

    Aug 27, 12 at 12:22 am

    Do you still sell this?