Promote a Good Conversation
The concept for this ad campaign is that a good conversation goes hand in hand with a good cup of coffee. So, Douwe Egberts launched the campaign “A good conversation starts with Douwe Egberts”. These disposable cups have been customized with unique topics that would potentially fire-up a conversation. Assuming that you still have your spoon or mixer, it would decide the topic of your conversation depending on which it lined up with. A lot of interesting discussions came about as a result and beneficially more coffee was sold.
