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Guinness Halloween Shadow Coasters

I know Halloween has already passed but I couldn’t give up the opportunity to talk about this ad campaign. What an awesome promotion using custom coasters.

The goal was to generate traffic to local bars on Halloween night. They needed something inexpensive and unique. For every Guinness bought a ghostly shadow shaped coaster was given. Each coaster transformed the shadow of a glass of Guinness into a scary and fun goblin. People really enjoyed the idea and wanted to take the coasters home. Guinness sales boomed that night.

Source: Ads of the World

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Rudee November 05, 2009 2 Comments

2 Responses to “Guinness Halloween Shadow Coasters”

  1. Promotional Products Blog Site full of Fresh Marketing Ideas: Specliaties Blog Spot » Blog Archive » Unique St. Patrick’s Day Ad Campaign said:

    Mar 17, 10 at 3:27 pm

    […] Also see what Guinness did for Halloween! […]

  2. Paula Condor said:

    Aug 14, 12 at 3:50 pm

    Hi. I’d like to get pricing for coasters like the Guiness Halloween Shadow Coasters. Please email me. Thanks