Grab a Chair! “Real Good” Marketing Experiment.
We’ve seen something like this before. Reminds me of the Free Goodie Bag Scavenger Hunt. A New York designer planted couture handbags all over the city for anyone to find and keep. Handbag hunters could find location clues posted on Twitter.
Giveaways can be used with creative ideas like these to gain exposure and brand awareness.
In this case a furniture company, Blu Dot, placed sleek metal chairs around New York City. The campaign was based on the idea that people love to find good used furniture left out … Continue Reading
