Tips To Increase Sales and Gain New Leads
So what is the best way to get new business? Word of mouth has proven to be the most effective way. However, most sales people neglect to ask for them. Target clients that are already “sold” on your concept, service or products through referrals.
Make strong impressions on your existing clients so that they have a reason to refer you. Plan to make asking for referrals part of your sales and marketing operation. Then reinforce your brand with a promotional giveaway.
Direct mailers will also increase sales. Targeted mail can increase sales by up to 25%. Direct mail campaigns are cost effective; they generate a significant return. And they don’t need to be time consuming. Just select a promotional mailer, customize and send! After all who doesn’t like bulky mail. Reusable tote bags, pens, memo pads, and collapsible koozies are just a few great examples.
When you gain contact with new leads, come with questions. Learn about your customers don’t just spit out your selling pitch. Observe their needs, surroundings and resources then develop a really good solution. Use a promotional item to show appreciation for their time; always say thank you.