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You are viewing the archive for September, 2012

Branding, ‘Project Runway’, Candy, and Standing Out from the Crowd

Project Runway Dylan Candy Bar

Image from mylifetime.com Project Runway

While browsing the internet, I came across an article that compared branding to a Lifetime episode of Project Runway. It was a show where the challenge was to use unique materials to create fashionable outfits. They had to use candy from Dylan’s Candy Bar to be specific.

It was a great example to show how important it is to be unique and do things that are out of the ordinary. In order to stand out, … Continue Reading

Promotional Products and Political Campaigns

Political Giveaways from Garrett Specialties

Promotional products have always had a significant role in electoral campaigns. Billions of dollars are spent on political marketing materials. Promotional products spread political messages across many platforms. For example, during a political TV commercial you will see supporters waiving flags and banners. Also you will see drivers show support with political bumper stickers. Campaign t-shirts, caps, hats, buttons and bags are sported all over the country. These types of imprinted campaigning products are seen by many and in return … Continue Reading