A Haven for Extreme Athletes (Bath and Spa Promotions)
It was hard work at the Winter X Games 13 competing against the world’s best in snowboarding and other exhilarating (yet exhausting) activities. Recognizing this, Coca-Cola’s line of Fuze juices and teas created the “Fuze Haven” at Aspen, CO. During the competition, athletes and members of the press were invited to stop by for a relaxing escape. Hosted by female champion snowboarder Torah Bright, the haven offered rejuvenating activities like morning yoga, massages, manicures and other spa services.
Fuze vitamin- and mineral-enhanced products were handed out, as were Fuze-branded water bottles, blankets and … Continue Reading
This has to be one of the most interesting guerrilla marketing campaigns ever seen. Burger King released a new body spray fragrance. Yes, body spray. What does it smell like? Well, the company claims that their burger is America’s favorite burger. So, Flame “captures the essence of that love and gives… the scent of seduction, with a hint of flame-broiled meat.”
