Breast Cancer Awareness: Anti-Stress Balls
“You don’t see Breast Cancer. You feel it.” Advertising agency McCann Erickson Portugal created a simple and lost cost way to increase awareness. Battling the most common cancer in the country, they needed a way to educate individuals.
A hard solid mass inside of the stress ball mimics a cancer growth. The brochure included with the promotional stress ball illustrates how to conduct a self-exam. As a result there was an increase in mammography scheduling and consultations.
Anti-stress balls come in a variety of shapes and … Continue Reading
Today is the start of Breast Cancer Awareness month. Celebrate survivors and remember those who have past. Increase awareness and encourage early detection to save lives. Show support by wearing pink, thinking pink and buying pink. Donate to breast cancer research and treatment organizations. Share stories, give advice and join events.
“Pink to the Core” - In June Mott’s launched a limited-edition applesauce in support of Susan G. Komen for the Cure. Available through National Breast Cancer Awareness month, which is October. 

