Generosity in a Billboard

They called it the Aircel boat. Aircel, a mobile operator in India placed an actual dinghy lifeboat to a downtown billboard. Like the branded hats and scarves billboard this one had something to giveaway but this one was more of a life saving gift.
A rope with a sign reading, “In case of emergency, cut rope”, held up the branded raft. July 15, 2009 the monsoon arrived and so did Aircel customer service. The dinghy was cut down and pedestrians were safely transported. What Aircel calls “Corporate Social Responsibility – A … Continue Reading






“A powerful source of handheld light to illuminate any situation”.
This clear promotional umbrella was given to customers by a hair salon in Vancouver called Gloss. The slogan reads, “Hair You Want to Show Off.” The genius idea turned clients into walking billboards. Loyal customers show off their new hairstyles while promoting the company.
This customized towel has become the unofficial flag for the Steelers. It had originally been created by the late Steelers’ broadcaster Myron Cope as a marketing scheme to engage fans. An effective promotion, the 