Specialties Spot

Holiday shoppers this season will be frugal. The biggest drop in retail sales on record was last month and expectations for the rest of the season are glum. Shoppers are cutting down on spending and shopping on premeditated budgets. These are definite signs of a recession.

So here are a few tips to attract consumers.

Make your product or service more affordable by cutting the luxuries. Stock items that cost less and sell for less. Customers are making buying decisions based on price, so cut them where … Continue Reading

It’s a fact; people love receiving free promotional pens.

Most people keep a large collection in their desk, what I like to call a “just in case” pile, of their favorite pens, highlighters, pencils and markers. I personally make sure I have one in my car, in my handbag, in the kitchen, bedroom, and at my desk because it can be so frustrating if you need one and can’t find one. The need for writing instruments will never die because writing something down is still the fastest, … Continue Reading