Promotional Products Blog Site: Specialties Blog Spot

Promotional stuffed animals while increasing brand awareness are proven to relieve stress.

Israeli researchers conducted a study involving children who experienced traumatic stress during war times. Results were published in Pediatrics, January 2008. Small children were given stuffed animals with long legs. They were told that the stuffed toys were sad because they had no one to care for them. The kids cuddled with the stuffed animals and cared for them by wrapping its long legs around their bodies.

After three weeks the children who had grown an attachment to their stuffed critters had … Continue Reading

Garrett Specialties has launched it’s new website! We hope our fresh new look will make your promotional product search more enjoyable. We are proud to have always had a site that is user friendly and easy to navigate.

The promotional items information page includes some of my favorite new features. This is the page where you can find information about each of the unique products we carry. At the top of the page you will find thumbnail images related to the product you are currently viewing. Click the right and left arrows … Continue Reading

An extensive pdf leaked the Internet, which describes the methodology of Pepsi’s new logo. The white band in the middle of the classic logo is transformed into a different smile depending on the product, a laugh for Pepsi Max and a grin for Diet Pepsi.

The document compares the product to the Mona Lisa and the solar system. Somehow there is a gravitational pull that shifts the expression. Quite bizarre as it may sound, Pepsi bought right into it and is spending a fortune on the re-branding project. The scientific explanation is … Continue Reading

The purpose of a marketing campaign is to sell a product or create new relationships with potential clients. Sometimes they may fail for many reasons. One maybe that your advertising may not be captivating, charismatic or unique enough to hold the attention of your audience. Need to improve your sales pitch? Looking for ways to get noticed?

Spice up your promotion. Bump up the entertainment. Incorporate the use of fun stuff into your selling pitch. Maybe you know some custom yo-yo tricks or maybe you can create a challenging game with … Continue Reading

Whether for a trade show, walk-a-thon, corporate event, or for any type of public awareness effort here are some useful giveaway ideas.

After all, every step counts when you are venturing to increase sales. Consider a promotional pedometer for your next campaign. Wear a pedometer on your belt or waistband to record the steps you take everyday. Some multifunction pedometers like the Deluxe Multi-Function Pedometer count the total steps taken, distance traveled, calorie consumption, date and time.

A pedometer serves as a motivational tool for people starting a walking program. Walking encourages weight … Continue Reading

Garrett Specialties, a promotional product company will launch a new website in February 2009.

In 1991, Garrett Specialties was one of the first corporations to sell advertising specialties online. Now as one of the top promotional products distributors in the industry they are launching a new and highly anticipated website.

GarrettSpecialties.com has always been easy to navigate and user friendly. The new site continues to make the buyer experience effortless and straightforward. New dynamic features make it even easier and faster to get valued information for the most comprehensive selection of promotion products.

Winner of the web Award … Continue Reading

We all know the realities of today’s economy; it is going to be a challenging year. So, here is some expert marketing and business advice for a successful 2009.

Be Positive. Focus more on the positive and less on the negative by tuning out the news. Bad news brings you down mentally and emotionally.

Renegotiate. Take advantage of the tough times. Try to renegotiate cell phone plans, rent and other overhead cost. You will be surprised to see how willing people are to work with you and how much you can save.

Motivate. Create customer appreciation … Continue Reading

Looking for ways to increase sales? Consider this three-part approach to increasing your advertising’s impact.

First concentrate on a specific niche and include a compelling offer in your advertising message. Generate interest by giving the biggest discount you can afford, a bonus, or an incentive like a promo gift. The catch is that you must follow up on your hits immediately. Prospective clients are not driven to buy the first time they see your marketing message. So, do whatever you can to maintain their interest.

To convert prospects into customers “remove the obstacle of risk.” Offer a satisfaction guarantee. Promise results with … Continue Reading

For every sales pitch the goal is to captivate your prospective clients with an important and compelling message. Here are some tips on mastering your 30-second pitch, also know as the elevator pitch.

First, use an attention grasping promotional product. Using a promo product during your sales pitch does two things. One, it gets their attention and breaks the ice. Two, you’re leaving something behind that will be remembered. Studies show that advertising specialties are very impressionable and 8 out of 10 people remember the advertiser by the promo … Continue Reading

The Northeast is getting hit with their first big snow storm today. A perfect opportunity to think about ice scrapers for your next advertising promotion. They’re essential tools to survive the winter. Most people won’t think twice about grabbing a free ice scraper even if it’s not winter. No one wants to get caught in an icy situation without one. Promotional ice scrapers make great ad specialties items. They are inexpensive and practical.

Featured in today’s blog is the stronger than ever Heavy Duty Ice Scraper. It … Continue Reading