Promotional Products Blog Site: Specialties Blog Spot

Perfectly satisfied customers may purchase from another company the next time around. Why? Either they don’t remember or they perceive no difference between you and your competitors.

Here are a few ideas on how to turn one-time customers into repeat customers.

Before you deliver your goods or services discuss their goals. Then offer them your help to reach those goals.

Give them something to remember you by; offer a promotion with purchase. Use promotions as a way to express appreciation. Or create a rewards program with a special gift after pre-determined amount … Continue Reading

Earlier in the year The Athlete’s Foot implemented a drawstring backpack promotion to help consumers become familiar with its new logo. The company now wants to be known as TAF, which stands for “The Athlete’s Foot”. This was to sort of disguise its old fungus infected sounding name.

Anyway, the challenge was to appeal to shoppers during the back to school shopping season and to introduce and familiarize its new logo to the market. So they offered imprinted drawstring backpacks as a free gift with purchase.

The back … Continue Reading

As a different approach, to save money on advertising and to do something good for the community, KFC instead spent their advertising budget on repairing potholes in select cities.

Everybody wins with this campaign. The city gets their potholes fixed while KFC get’s to advertise their logo in major metropolitan areas. Just like their fresh chicken, cities around the country have “fresh” streets. Spray painted on the street, “Re-freshed by KFC” The company gains a good reputation for positive marketing.

This is a great example of how marketing can do well for the … Continue Reading

Teacher Appreciation Week is coming up during the first week in May. This year teacher appreciation week is May 3rd through May 8th. Celebrate our educators and spread the word about this special event. Show teachers you are thankful for their dedication to today’s kids.

Looking for ways to celebrate? Why not organize an academic event with entertainment by students. Hold a teacher’s award ceremony; give customized awards in the achiever certificate holder. Throw a party; teachers and children can celebrate with fun stuff and games. Also, students and administration can organize a … Continue Reading

Basketball promotional items for students and fans. Shoot nothing but net with great basketball products; your logo can’t be missed.

Basketball is one of the most popular and widely viewed sports in the world. Show your support and raise funds for a local team during postseason playoffs. Take advantage of the excitement basketball creates during the NCAA’s March Madness events in local sports bars and restaurants.

Increase team spirit and display your message on a Basketball Car Magnet, a perfect outdoor promotion. Drive around with team pride or bounce around the New Inflatable … Continue Reading

Yes. Promotional mailers have significant advantages over digital marketing.

Return on investment from promotional mail is quantifiable, a major factor out weighting the low cost of digital communications marketing. Also, based on household demographic information, promotional mail can be easily targeted to a specific audience.

Targeted mail is personal and encourages interaction. This is where business can integrate the use of digital marketing and attract consumers to the web. Included web addresses, email information, online survey’s, or promotion codes are some of the many tactics used in direct mail to connect customers to … Continue Reading