Promotional Products Blog Site: Specialties Blog Spot

The purpose of a marketing campaign is to sell a product or create new relationships with potential clients. Sometimes they may fail for many reasons. One maybe that your advertising may not be captivating, charismatic or unique enough to hold the attention of your audience. Need to improve your sales pitch? Looking for ways to get noticed?

Spice up your promotion. Bump up the entertainment. Incorporate the use of fun stuff into your selling pitch. Maybe you know some custom yo-yo tricks or maybe you can create a challenging game with … Continue Reading

Whether for a trade show, walk-a-thon, corporate event, or for any type of public awareness effort here are some useful giveaway ideas.

After all, every step counts when you are venturing to increase sales. Consider a promotional pedometer for your next campaign. Wear a pedometer on your belt or waistband to record the steps you take everyday. Some multifunction pedometers like the Deluxe Multi-Function Pedometer count the total steps taken, distance traveled, calorie consumption, date and time.

A pedometer serves as a motivational tool for people starting a walking program. Walking encourages weight … Continue Reading

Garrett Specialties, a promotional product company will launch a new website in February 2009.

In 1991, Garrett Specialties was one of the first corporations to sell advertising specialties online. Now as one of the top promotional products distributors in the industry they are launching a new and highly anticipated website.

GarrettSpecialties.com has always been easy to navigate and user friendly. The new site continues to make the buyer experience effortless and straightforward. New dynamic features make it even easier and faster to get valued information for the most comprehensive selection of promotion products.

Winner of the web Award … Continue Reading

We all know the realities of today’s economy; it is going to be a challenging year. So, here is some expert marketing and business advice for a successful 2009.

Be Positive. Focus more on the positive and less on the negative by tuning out the news. Bad news brings you down mentally and emotionally.

Renegotiate. Take advantage of the tough times. Try to renegotiate cell phone plans, rent and other overhead cost. You will be surprised to see how willing people are to work with you and how much you can save.

Motivate. Create customer appreciation … Continue Reading

This customized towel has become the unofficial flag for the Steelers. It had originally been created by the late Steelers’ broadcaster Myron Cope as a marketing scheme to engage fans. An effective promotion, the promotional towels are proudly waved by fans across the country and imitated by other sports teams. The custom beach towel has turned “stadiums into pulsating seas of yellow.” It has become a symbol of the heart and sole of Pittsburgh. The Terrible Towel created a connection amongst fans all over the US. Maybe the influence this towel has … Continue Reading

Not everyone is interested in football. Personally, I’m one of those people who will be watching the Super Bowl this Sunday for the commercials and halftime. Of course, I’m joining the party for the beer and junk food too, but that’s another story.

It’s interesting how corporations really go the extra mile when creating Super Bowl ads. Not to mention the millions of dollars that are spent for a 30 second spot. Is it really worth it?

“According to a survey released… by the National Sports Marketing Network, which has 7,000 members representing sports … Continue Reading

To create a presence at the 2008 Austin City Limits music festival a local favorite, Shiner Beer, had a clever marketing solution. Heineken was the official sponsor; other businesses were not allowed to advertise inside the event.

So, outside the festival entrance, Shiner handed out custom promotional can koozies that looked exactly like a can of Shiner Bock. Festival goers looked like they were drinking Shiner instead of Heineken. Brand loyal locals enjoyed snubbing the corporate sponsor. Others simply kept their beer cold while creating a presence for the company. The yellow … Continue Reading

Looking for ways to increase sales? Consider this three-part approach to increasing your advertising’s impact.

First concentrate on a specific niche and include a compelling offer in your advertising message. Generate interest by giving the biggest discount you can afford, a bonus, or an incentive like a promo gift. The catch is that you must follow up on your hits immediately. Prospective clients are not driven to buy the first time they see your marketing message. So, do whatever you can to maintain their interest.

To convert prospects into customers “remove the obstacle of risk.” Offer a satisfaction guarantee. Promise results with … Continue Reading

This has to be one of the most interesting guerrilla marketing campaigns ever seen. Burger King released a new body spray fragrance. Yes, body spray. What does it smell like? Well, the company claims that their burger is America’s favorite burger. So, Flame “captures the essence of that love and gives… the scent of seduction, with a hint of flame-broiled meat.”

I don’t know if anybody loves the hamburger enough to want to smell like it, but apparently it worked. The fragrance is sold out. It is on back order until the end of January. If … Continue Reading

For every sales pitch the goal is to captivate your prospective clients with an important and compelling message. Here are some tips on mastering your 30-second pitch, also know as the elevator pitch.

First, use an attention grasping promotional product. Using a promo product during your sales pitch does two things. One, it gets their attention and breaks the ice. Two, you’re leaving something behind that will be remembered. Studies show that advertising specialties are very impressionable and 8 out of 10 people remember the advertiser by the promo … Continue Reading