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Increase Influence and Increase Sales

Looking for ways to increase sales? Consider this three-part approach to increasing your advertising’s impact.

First concentrate on a specific niche and include a compelling offer in your advertising message. Generate interest by giving the biggest discount you can afford, a bonus, or an incentive like a promo gift. The catch is that you must follow up on your hits immediately. Prospective clients are not driven to buy the first time they see your marketing message. So, do whatever you can to maintain their interest.

To convert prospects into customers “remove the obstacle of risk.” Offer a satisfaction guarantee. Promise results with a full money back warranty.

Corporate Gifts, Custom Gourmet Food Promos, Business Apparel

Then use your customers as salespeople. Create a word of mouth effect. Make your current clients excited about your business. Give business gifts of appreciation. Promotional products like Totes/Bags/Duffels act as walking billboards. Gourmet promotional Food Gifts and Corporate Apparel are always appreciated and your customers will be driven to spread the word about your business.

Second, don’t be afraid to ask for an order. Make it easy to buy by providing different ways and multiple opportunities for your customer to place an order. Be sure to have order links in the appropriate places on your website and your contact information readily available.

Third, charge more. “One easy way to increase revenue is by charging more.” Make sure you and your prospects understand the value of your services.

Source: Paul B. Brown, “Sales Tips for a Tough Economy”, nytimes.com.

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