Are Super Bowl Ads as Effective as Advertiser Gifts?
Not everyone is interested in football. Personally, I’m one of those people who will be watching the Super Bowl this Sunday for the commercials and halftime. Of course, I’m joining the party for the beer and junk food too, but that’s another story.
It’s interesting how corporations really go the extra mile when creating Super Bowl ads. Not to mention the millions of dollars that are spent for a 30 second spot. Is it really worth it?
“According to a survey released… by the National Sports Marketing Network, which has 7,000 members representing sports marketing agencies, the sports leagues and TV networks, 41 percent of respondents said a Super Bowl commercial was not worth the investment while only 37 percent said it was worth it.” – cnn.com
Some may think it is worth the investment because of the large crowd the event attracts. Others may think that viewers may not be paying enough attention or the marketing may not be relevant to the viewer. So how do you measure the efficacy of these advertisements?
The effects of promotional products are measurable and cost much less. Take advantage of events that draw huge crowds. Increase your influence with the use of promotion items. Statistics show that 62% have done business with the advertiser on a promotional product after receiving the item.
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