Garrett Specialties Blog

As a different approach, to save money on advertising and to do something good for the community, KFC instead spent their advertising budget on repairing potholes in select cities.

Everybody wins with this campaign. The city gets their potholes fixed while KFC get’s to advertise their logo in major metropolitan areas. Just like their fresh chicken, cities around the country have “fresh” streets. Spray painted on the street, “Re-freshed by KFC” The company gains a good reputation for positive marketing.

This is a great example of how marketing can do well for the community. Did you know that June is National Safety Month? Do well for your community by promoting safety with construction gifts and safety items.