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The Athlete’s Foot (TAF) Back-to-School Promo

TAF The Athlete's Foot Re-branding Drawstring Backpack Promotional
Earlier in the year The Athlete’s Foot implemented a drawstring backpack promotion to help consumers become familiar with its new logo. The company now wants to be known as TAF, which stands for “The Athlete’s Foot”. This was to sort of disguise its old fungus infected sounding name.

Anyway, the challenge was to appeal to shoppers during the back to school shopping season and to introduce and familiarize its new logo to the market. So they offered imprinted drawstring backpacks as a free gift with purchase.

The back packs were the perfect solution. They are inexpensive and generally have large areas for screen-printing. Also, it appeals to the lifestyle of the customers they attract. The drawstring packs are a lightweight material. Different from a school book bag, they are convenient as an additional carrying item. It creates easy travel for an athlete’s everyday life from school to the gym then to practice or a game. Definitely flatters their slogan “Athlete, Everyday.”

So in the end the consumer received an incentive for buying and the company was able to increase brand awareness in natural way.

Drawstring backpacks are a great gift for back-to-school promotions.