Billboard Giveaways
Austrian company Northland Professional implemented a billboard campaign where they offered free merchandise. They attached 20 samples of their scarves, caps, and gloves to 50 billboards.
Those passing by went to great lengths to get their hands on a free product. The lucky recipients then spread the word by telling others how they could get their own. They had produced a great way to gain attention by creating a unique way to for consumers to try their products.
Promotional giveaways always create hype whether attached to a billboard or straight from your hands to theirs.
Promotional Products Blog Site full of Fresh Marketing Ideas: Specliaties Blog Spot » Blog Archive » Generosity in a Billboard said:
Aug 14, 09 at 9:59 am[…] a mobile operator in India placed an actual dinghy lifeboat to a downtown billboard. Like the branded hats and scarves billboard this one had something to giveaway but this one was more of a life saving […]