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Packland: Land’s End Virtual Fantasy Land for Kid’s (Back-to-School Promotions)

Back to School Advertising Ideas to Icrease Web Traffic and SalesLand’s End launched a virtual fantasy land for kids. Kids getting ready to go back to school are invited to create their very own virtual backpack at landsend.com/packland. They can choose from different themes and colors.

The company has successfully created a way to increase back to school web traffic. And as an additional incentive they are giving away free “pack pals” for every backpack purchase; carabineer clips in a variety of shapes the embellish their new knapsacks.

Offering a free gift with purchase is always a good solution to drum up business. Checkout what Garrett Specialties has to offer for your next back-to-school promotions!