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Fantasy Land for Kid’s (Back-to-School Promotions)

Land’s End launched a virtual fantasy land for kids. Kids getting ready to go back to school are invited to create their very own virtual backpack at They can choose from different themes and colors.

The company has successfully created a way to increase back to school web traffic. And as an additional incentive they are giving away free “pack pals” for every backpack purchase; carabineer clips in a variety of shapes the embellish their new knapsacks.

Offering a free gift with purchase is always a good solution to drum up business. Checkout what Garrett Specialties has to offer for your next back-to-school promotions!