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Promotion Against Preventable Injuries

School Backpack screen printed to raise awareness about preventable injuries
I can’t tell you how many times I’ve seen someone operate heavy machinery without any protective eyewear or safety gear. Maybe it didn’t happen today or yesterday, but why don’t these people realize that they could seriously hurt themselves.

This Canadian campaign aims to raise awareness about preventable injuries and to challenge the belief that most people hold that serious injuries only happen to other people. Multiple executions in the campaign, which started on Labor Day, drive traffic to preventable.ca. Messages sent through printed towels, backpacks, bus stop billboards and more.

Promote safety and raise awareness about preventable injuries with promotional safety items in the workplace and community.

Source: Ads of the World, “The Community Against Preventable Injuries (preventable.ca): Backpack”

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