Search this site:

Making your Promotions Colorific!

Colorific Promotions Rainbow Slotted SunglassesPromotion products are used to bring about brand awareness and get your business the attention it deserves. It’s important to select marketing items that will help you achieve those goals. They should be unique and send a clear message.

Choose products that match your corporate colors so they become familiar to the user. These colors will then be associated with your business helping you to become easily identified by your customers. Once you get to the point where you have created color specific brand awareness you can start to play around with incorporating new colors. This is not to say to change your logo or corporate colors but to coordinate new colors to bring about new emotions.

Different colors can bring about different emotions.
Here are some examples:
White is the color that represents purity, neutrality, sterility and youth.
Black is a multi-dimensional color that can mean classic or new.
Gray can symbolize elegance, respect, stability and wisdom.
Red is for good luck and can symbolize passion, energy and strength.
Orange is energy, enthusiasm, ‘get-it-done’ attitude, and balance.
Yellow is for joy, happiness, and optimism.
Green represents nature, environment and is calming.
Blue is non-threatening, yet confident and stable and symbolizes trust.

Checkout a variety of colorific promotions at garrettspecialties.com!

Today’s featured products are the Rainbow Slotted Sunglasses. Colorful, fun and bright. Use them to bring about emotions of joy, celebration, and energy. Great for trade shows, parties, picnics, conventions, and concerts. Look for more outrageous sunglasses.

Color symbolism found on Wikipedia. More information about color symbolism and psychology can be found here.