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Unique St. Patrick’s Day Ad Campaign

Guinness Shamrock Unique St. Patrick's Day Ad Campaign

We’ve all got a wee bit of Irish in us on St. Patrick’s Day.. don’t we? I love the fact that you don’t have to be Irish to enjoy this holiday. It’s a wonderful celebration of Ireland’s culture that I think everyone gets a little excited about. Celebrated across the world in at least seven countries. Some of us join the St. Patrick’s Day celebration because we are indeed Irish. Others for religious reasons. It’s said that St. Patrick used the shamrock to explain the Holy Trinity. And some of us just like to have fun!

Whatever your reason may be, I hope you enjoy your St. Paddy’s Day. And keep in mind the different ways you can incorporate holidays and other calendar events into your promotions. Holidays don’t only give us something to celebrate but they peak people’s interest. They give something for people to look forward to, to prepare for, and get excited about. Then ultimately they create a reason to buy.

Holiday cheer can also make your promotion stand out. It makes it unique and gives you a way to change up your campaign without changing your message. Checkout this ad by Guinness where the water condensation on the glass develops into shamrocks! It caught my attention and now I can’t wait to go celebrate!

Also see what Guinness did for Halloween!