Direct Mail, a top choice
A recent survey by Pitney Bowes concluded that marketers under the age of 35 are more likely to use promotional mailers than other marketing groups. This information is from 500 completed surveys.
Marketers tend to use multiple channels such as email marketing, social media, and mobile marketing verses a single channel. However the two most widely used are email marketing and direct mail.
Some conclusions are that younger marketers may find it too expensive to run a digital campaign. Young marketers also find it more effective to use different types of marketing media.
Even in this digital age people need to use all … Continue Reading