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Branding, ‘Project Runway’, Candy, and Standing Out from the Crowd

Project Runway Dylan Candy Bar

Image from Project Runway

While browsing the internet, I came across an article that compared branding to a Lifetime episode of Project Runway. It was a show where the challenge was to use unique materials to create fashionable outfits. They had to use candy from Dylan’s Candy Bar to be specific.

It was a great example to show how important it is to be unique and do things that are out of the ordinary. In order to stand out, it is important to be different. As you can imagine some designers struggled with the challenge while others like winner Ven Budhu blew the judges away with a dress that looked like stained glass using rock candy.

In order to make your business stand out and be different, envision how you want to project your brand and what it represents. At Garrett Specialties we have a website full of fun and unique promotional products that are sure to have your brand stand above the rest. Get noticed with imprinted promotions. Be different and get your brand out there!