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You are viewing the archive for January, 2013

The Power of the Pen!

Research from PPAI shows how useful promotional pens are and how they are great marketing tools. Of those surveyed:

60% use a pen 5-10 times a day.

73% keep a pen with them at all times.

79% use promotional pens that they have received from a business.

25% of the pens kept in homes and offices are promotional pens.

83% like to receive  ballpoint pens.

The power of the pen! A great promotional product at a minimal cost.

Promo Products

Did you know that Logo Products have the lowest cost per impression? Put them up against any other advertising media and you will see that promo products win every time. No wonder why they are so popular and they have so many benefits.

The lowest cost per impression (CPI) for promo gifts is about $0.002 and on average is $0.004. That’s way less than a penny! Here is how promotional products compare to other ad media. Prime Time TV: $0.019, National Magazine: $0.033, Sports Radio: $0.005, Newspaper: $0.019, and Billboard: $0.003.

The most popular promotional logo giveaways are t-shirts, pens, caps and … Continue Reading

Pantone Color of the Year

Pantone created the Pantone Matching System (PMS). PMS colors are very important to the promotional product community. PMS is a matching system used throughout the entire industry to accurately match colors. For example, your logo may have a specific PMS color. That PMS color has a number, when you place your order to have your logo imprinted on a promo product we will use that PMS number to match your logo color as close as humanly possible.

Every year Pantone selects a color of the year. This year the color is Emerald. We think it is a beautiful choice. Emerald hues … Continue Reading