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The Power of the Pen!

Research from PPAI shows how useful promotional pens are and how they are great marketing tools. Of those surveyed:

60% use a pen 5-10 times a day.

73% keep a pen with them at all times.

79% use promotional pens that they have received from a business.

25% of the pens kept in homes and offices are promotioanl pens.

83% like to receive  ballpoint pens.

The power of the pen! A great promotional product at a minimal cost.

One Response to “The Power of the Pen!”

  1. Russell Dower said:

    Jun 05, 13 at 6:57 pm

    Gotta love a free promotional pen. When I give someone MY branded promotional pen, I give them 2 or 3 printed pens, along with a comment; share them around, so maybe that 1 prospect might now turn into 2 or 3 prospects. That’s my theory anyway, and it seems to work well. Just a matter of sourcing the right priced printed pen, and a suitable quantity. I also keep a smaller number of higher priced branded metal pens handy. For those higher value clients.