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Direct “Lumpy” Mail: Mini Trash Cans

The biggest advantage of working with direct mail is that you are able to target a particular market. You are able to choose specific companies that you want to do business with.

So you’ve pin pointed your target market but how do you get them to open your mail instead of throwing it into the junk pile? To increase your direct mail open rate, make it lumpy. Make it bulky and fat so that the client is curious as to what’s inside.

The Mini Trash Can is the perfect “Lumpy Mail” piece. Encourage people … Continue Reading