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Pepsi Re-Branding

Corporate Brand Identity - Pepsi New LogoAn extensive pdf leaked the Internet, which describes the methodology of Pepsi’s new logo. The white band in the middle of the classic logo is transformed into a different smile depending on the product, a laugh for Pepsi Max and a grin for Diet Pepsi.

The document compares the product to the Mona Lisa and the solar system. Somehow there is a gravitational pull that shifts the expression. Quite bizarre as it may sound, Pepsi bought right into it and is spending a fortune on the re-branding project. The scientific explanation is … Continue Reading

Promotional Fun Stuff Items Improve Sales Performance

YoYo Tricks Fun Promo Giveaways
The purpose of a marketing campaign is to sell a product or create new relationships with potential clients. Sometimes they may fail for many reasons. One maybe that your advertising may not be captivating, charismatic or unique enough to hold the attention of your audience. Need to improve your sales pitch? Looking for ways to get noticed?

Spice up your promotion. Bump up the entertainment. Incorporate the use of fun stuff into your selling pitch. Maybe you know some custom yo-yo tricks or maybe you can create a challenging game withContinue Reading

Bring On Success 2009 – Business Ideas and Tips

Successful Promotional GiftsWe all know the realities of today’s economy; it is going to be a challenging year. So, here is some expert marketing and business advice for a successful 2009.

Be Positive. Focus more on the positive and less on the negative by tuning out the news. Bad news brings you down mentally and emotionally.

Renegotiate. Take advantage of the tough times. Try to renegotiate cell phone plans, rent and other overhead cost. You will be surprised to see how willing people are to work with you and how much you can save.

Motivate. Create customer appreciation … Continue Reading

Promotional Koozies Stand Out

Can Koozie, Custom Imprinted Koozies
To create a presence at the 2008 Austin City Limits music festival a local favorite, Shiner Beer, had a clever marketing solution. Heineken was the official sponsor; other businesses were not allowed to advertise inside the event.

So, outside the festival entrance, Shiner handed out custom promotional can koozies that looked exactly like a can of Shiner Bock. Festival goers looked like they were drinking Shiner instead of Heineken. Brand loyal locals enjoyed snubbing the corporate sponsor. Others simply kept their beer cold while creating a presence for the company. The yellow … Continue Reading

Flame Body Spray: A Different Scent on Promotions

Flame body sprayThis has to be one of the most interesting guerrilla marketing campaigns ever seen. Burger King released a new body spray fragrance. Yes, body spray. What does it smell like? Well, the company claims that their burger is America’s favorite burger. So, Flame “captures the essence of that love and gives… the scent of seduction, with a hint of flame-broiled meat.”

I don’t know if anybody loves the hamburger enough to want to smell like it, but apparently it worked. The fragrance is sold out. It is on back order until the end of January. If … Continue Reading

Lego… USB Flash Drive

This custom thumb drive was creatively constructed using toy lego pieces. It would be fun to see what could be built with a hand full. This piece was crafted by hand just for fun. Interesting enough, it would make a great marketing campaign.

Personalized USB Flash Drives are handy little memory sticks for file sharing and traveling. Load it with catalogs or advertising literature for a convenient, compact and innovative way to get information to a client.

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