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Bring On Success 2009 – Business Ideas and Tips

We all know the realities of today’s economy; it is going to be a challenging year. So, here is some expert marketing and business advice for a successful 2009.

Be Positive. Focus more on the positive and less on the negative by tuning out the news. Bad news brings you down mentally and emotionally.

Renegotiate. Take advantage of the tough times. Try to renegotiate cell phone plans, rent and other overhead cost. You will be surprised to see how willing people are to work with you and how much you can … Continue Reading

Promotional Koozies Stand Out

To create a presence at the 2008 Austin City Limits music festival a local favorite, Shiner Beer, had a clever marketing solution. Heineken was the official sponsor; other businesses were not allowed to advertise inside the event.

So, outside the festival entrance, Shiner handed out custom promotional can koozies that looked exactly like a can of Shiner Bock. Festival goers looked like they were drinking Shiner instead of Heineken. Brand loyal locals enjoyed snubbing the corporate sponsor. Others simply kept their beer cold while creating a presence for the company. The yellow promotional koozie spread through the event like a plague … Continue Reading

Flame Body Spray: A Different Scent on Promotions

This has to be one of the most interesting guerrilla marketing campaigns ever seen. Burger King released a new body spray fragrance. Yes, body spray. What does it smell like? Well, the company claims that their burger is America’s favorite burger. So, Flame “captures the essence of that love and gives… the scent of seduction, with a hint of flame-broiled meat.”

I don’t know if anybody loves the hamburger enough to want to smell like it, but apparently it worked. The fragrance is sold out. It is on back order until the end of January. If you can’t wait you can … Continue Reading

Lego… USB Flash Drive

This custom thumb drive was creatively constructed using toy lego pieces. It would be fun to see what could be built with a hand full. This piece was crafted by hand just for fun. Interesting enough, it would make a great marketing campaign.

Personalized USB Flash Drives are handy little memory sticks for file sharing and traveling. Load it with catalogs or advertising literature for a convenient, compact and innovative way to get information to a client.