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How a brand evolves… Evolution of the G Series

Watch this awesome video on the evolution of the Gatorade brand. The evolution of the G Series is a fast paced up beat short film that focuses on one 16-month period at a time.

It’s great inspiration on how to create and develop your brand. Your company identity begins with a great logo. A logo should be simple and recognizable. Logos should clearly convey a message about your brand. Your identity should represent your type of business and should be attractive to your target market.

Please visit the Garrett Specialties Resources page for advice and important information about evolving your company identity and image.

Gatorade: Brand Videology (short) from Tether on Vimeo.

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