Fantasy Land for Kid’s (Back-to-School Promotions)
Land’s End launched a virtual fantasy land for kids. Kids getting ready to go back to school are invited to create their very own virtual backpack at landsend.com/packland. They can choose from different themes and colors.
The company has successfully created a way to increase back to school web traffic. And as an additional incentive they are giving away free “pack pals” for every backpack purchase; carabineer clips in a variety of shapes the embellish their new knapsacks.
Offering a free gift with purchase is always a good solution … Continue Reading