Offer Promos All Summer Long
When Kid Rock hit the tour circuit with Lynyrd Skynyrd this summer, he brought along Red Stag by Jim Beam bourbon and plenty of promotional products to support it. The Detroit rocker inked a deal to be the face of the new cherry-infused bourbon during his 25-city “Rock ’N’ Rebels” tour.
The partnership includes heavy brand integration, ranging from Rock weaving Jim Beam into the lyrics of his hit song All Summer Long to playing a Jim Beam/Red Stag branded guitar. The bourbon was hard to miss at … Continue Reading