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Brand Trend – Smiling Logos

Kraft Foods has uncovered a new corporate and brand identity along with an entirely new logo. Their new logo smiles at you to remind you of the experiences created by their products. Similar to the new pepsi logo, a company who has recently recreated their brand as well.

Knowing your company identity and developing your brand is important to grow your business. Kraft Foods’ recent identity revamp is a good example of how and why it is a good idea to analyze and increase brand awareness. Why? Below was taken from their press release:

“Pairing our new purpose with clear values unifies employees and enables a high-performing culture,” said Rosenfeld. Kraft Foods’ values in action are:

— We inspire trust.
— We act like owners.
— We keep it simple.
— We are open and inclusive.
— We tell it like it is.
— We lead from the head and the heart.
— We discuss. We decide. We deliver.

“It’s intentional that our first value is ‘we inspire trust,’ which is more important than ever in today’s environment,” said Rosenfeld. “And, it’s no coincidence that our last value ends with ‘we deliver,’ because we know how important it is to deliver results.”

New Corporate Identity

With a new purpose and values setting a fresh direction, Kraft Foods also gave its corporate logo a facelift to more clearly deliver “delicious.” Starting today, people around the world will begin to see the new identity that deliciously features a smile, the natural reaction to delicious foods and experiences, and a colorful flavor burst. It signals to employees, consumers and investors what the new Kraft Foods is all about.

SOURCE Kraft Foods Inc.

Ask yourself, are you on the mind of your consumers? Do they know what your company has to offer? Do your employees emulate your corporate values and identity?

Garrett Specialties is here to help you promote your brand and grow your business through promotional products. Contact Us for your next promotion.