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A Strategic Approach Using Giveaways to Turn Leads into Sales

A Strategic Approach to Using Logo Giveaways to Turn Sales into Leads

You may find that you receive quite a few inquiries and have a lot of leads, however, they are not turning into sales. It is your job to follow up with these leads and turn them into real business.

In this post, we will provide you with a strategic approach to using giveaways to turn leads into sales.

First you have to identify the lead and determine whether it has potential for a sale. You can do this by coming up with a set of rules or a check list. Does the person or company inquiring about your business meet the criteria of a potential sale? For example, are they part of your target audience and can you provide what they are looking for?

Once you have determined that you are ready to pursue the sale it is important to make a good impression. This is where logo giveaways come into play. The key to a good giveaway is to find promotional products that are useful. An item that is useful will have a longer life span in your client’s hand. Or, they will give it to someone else who can use it which increases your chances of generating new leads. You also want to choose promo items that say something about the business you are in. They must relate to what you do in some way.

When your potential customers receive a promotional product after submitting an inquiry it is like you have rewarded them. They will instantly feel like they have made the right choice. You will give off an impression of service and quality. You will make them feel like they are important. Also, when you use promotional products there is an 80% chance that these clients will remember you and that they will return to do more business with you.

After you have made a good impression it is very important for you to follow up. Sometimes you may need to reach out 3 or more times. You must not give up too soon. Call, leave a voicemail, follow with an email and repeat.

Finally, make sure you are prepared to answer questions and provide useful info.

Items featured in the image above:

Neon Tri-Twist Pen/Pencil/Highlighter

Hanes Beefy-Tee with/Pocket – Colors

Eco Aware Biodegradable Bottle