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The Power of the Pen!

Research from PPAI shows how useful promotional pens are and how they are great marketing tools. Of those surveyed:

60% use a pen 5-10 times a day.

73% keep a pen with them at all times.

79% use promotional pens that they have received from a business.

25% of the pens kept in homes and offices are promotioanl pens.

83% like to receive  ballpoint pens.

The power of the pen! A great promotional product at a minimal cost.

Promo Products – Lowest Cost Per Impression

ASI Cost Per Impression of Promotional Products

Did you know that Logo Products have the lowest cost per impression? Put them up against any other advertising media and you will see that promo products win every time. No wonder why they are so popular and they have so many benefits.

The lowest cost per impression (CPI) for promo gifts is about $0.002 and on average is $0.004. That’s way less than a penny! Here is how promotional products compare to other ad media. Prime Time TV: $0.019, National Magazine: $0.033, Sports … Continue Reading

A Strategic Approach Using Giveaways to Turn Leads into Sales

A Strategic Approach to Using Logo Giveaways to Turn Sales into Leads

You may find that you receive quite a few inquiries and have a lot of leads, however, they are not turning into sales. It is your job to follow up with these leads and turn them into real business.

In this post, we will provide you with a strategic approach to using giveaways to turn leads into sales.

First you have to identify the lead and determine wether it has potential for a sale. You can do this by coming up with a … Continue Reading

Improve Employee Motivation with Holiday Gifts

photo by paulidin

photo by paulidin

Counselor magazine, a leading source for the promotional product industry, released results from a new survey. Counselor focuses on helping businesses increase employee morale. The survey concluded that giving gifts to your employees will increase motivation and productivity. 75% of the employees surveyed responded that receiving gifts boosted their morale. 60% said the gesture alone made them like their companies more. 33% said that the gift gave them the extra drive to be more productive.

The survey also found that when you give holiday … Continue Reading

Boost up your promotions in 2010!

Digital Scale
Jump-start the intensity of your promotions! Improving relationships with clients is no sweat in 2010. Think about what’s on their mind and find brain-stimulating promotions for your advertising campaign.

Now that it’s a new year, they are setting goals for a better 2010. 45% of Americans make new resolutions every New Year. Among the top are weight loss, fitness, health, and money management.

Use Healthcare/Fitness products to get their butts into gear. Help boost business with Industry Related items. Useful giveaways increase ROI. Studies have shown that people who receive promotional … Continue Reading

Study Shows Promo Gifts are Very Impressionable

Results from the 2008 Advertising Specialties Impressions Study by ASI prove that advertising gifts create positive impressions. A team of interviewers surveyed 465 businesspeople in New York, Chicago, Los Angeles and Philadelphia.

42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.

This is just one of the reasons why marketing items are so effective. Also, see my last post that explains how promo items increase brand recognition. Check back for more survey … Continue Reading

Promo Items Increase Brand Recognition

Did you know? More than 8 out of 10 businesspeople remembered the advertisers of the promotional products they’re received. Results from the 2008 Advertising Specialties Impressions Study by ASI. That’s what the Advertising Specialty Industry calls Instant Recall. Recognition is one of the many reasons why marketing with promotional items is proven to be effective in obtaining a decent market share.

Businesses that remember a brand are more likely to buy its goods and services; therefore business gifts are a profitable investment. In the next few weeks we will continue to discuss ASI’s Impressions Study results.

Meanwhile check out these new … Continue Reading