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You are viewing the archive for June, 2009

The Athlete’s Foot (TAF) Back-to-School Promo

TAF The Athlete's Foot Re-branding Drawstring Backpack Promotional
Earlier in the year The Athlete’s Foot implemented a drawstring backpack promotion to help consumers become familiar with its new logo. The company now wants to be known as TAF, which stands for “The Athlete’s Foot”. This was to sort of disguise its old fungus infected sounding name.

Anyway, the challenge was to appeal to shoppers during the back to school shopping season and to introduce and familiarize its new logo to the market. So they offered imprinted drawstring backpacks as a free gift with purchase.

The back packs were the … Continue Reading

Keep It Fresh or Keep It Where You Won’t Forget It – Bag Refrigerator Clips

Snack Bag Clips Promotional Kitchen Items
Garrett Specialties has created a whole new category just for Bag Clips under Home & Garden. Promotional Bag Clips are constructive advertisers that are so versatile. Because don’t forget, you can add a magnetic backing to any of these Bag Clips and voilà, you now have a Memo Clip Refrigerator Magnet. They’re the perfect Logo Kitchen Gifts.

Use Bag Clips for Pet Promotions receivers can use them to seal pet food. Digital 4 inch and 6 inch Bag Clips are now available for your full color imprint. The … Continue Reading

Making the “Green” Effort 360 Vodka

Earth Friendly Marketing Vodka PromotionThe following Successful Promotions article is a great example of one company’s “Green” Effort using Earth Friendly items.

When you have a name like the Earth Friendly Distilling Company (EFDC), you’d better back it up.

To promote its 360 Vodka, the distiller believes it has done just that. Not only does EFDC donate $1 to environmental charities when a 360 Vodka swing-top closure is returned for recycling, but each of its 1.75 liter bottles comes with a reusable metal handle. The handle helps create a steady pour that reduces spillage and breakage. What’s more, … Continue Reading

Southwest Airlines Swag for Twitter Followers

Southwest Airlines Offers Treats for Tweets Followers on Twitter
The marketing department at Southwest Airlines noticed that its number of followers on was about to hit 20,000. It was a Friday afternoon and they were about 200 followers away when they had an idea: offer a gift pack loaded with branded merchandise to one lucky winner.

Not long after the idea struck, the announcement was blasted out to Twitterers. “We were looking for a fun and energetic way to reach our customers,” says Christie Day, a representative for Southwest Airlines. “Who doesn’t like to receive free stuff? We … Continue Reading

Customizable USB People

USB People Flash Drive
They are like the Build-a-Bears of the computer world. You start out with a standard USB person flash drive then you can customize it any way you’d like. Have you ever built a Wii person? It works just like that! Choose your USB people’s hair, eyes, lips, nose, mouth, clothing, and shoes. Then maximize its personality by adding your logo to it.

If you are interested in personalizing USB People thumb drives from scratch contact us at [email protected] Use the subject line: USB People.

We are currently optimizing our website so that users … Continue Reading

Direct Mail Marketing Wedding Crashers

Direct Mail Marketing Crashes Weddings
Wedding Direct is a program that was launched by Israel’s Ha’Poalim Mortgage Bank and WPP’s MediaCom. They sent wedding crashers to hundreds of weddings to give out a personal gift. These gifts didn’t contain what a bride and groom would normally receive such as checks and cash. Instead it was an Ikea gift voucher, and an invitation to meet and discuss the bank’s new special mortgage package for newlyweds.

I’m sure every envelope was opened since newly weds are eager to receive gifts. However it was a risky effort and may be seen as … Continue Reading

Free Goodie Bag Scavenger Hunt

Free Handbags by Rachel NasvikRachel Nasvik a New York designer filled 90 handbags with everyday items one would find in their purse, like lip-gloss, key chains, and personal care products. The bags were planted around the city for anyone to find and keep. Clues to where the bags were placed had been posted on Twitter.

What a sweet idea! You could stuff customized tote bags, back packs, and coffee mugs with other promotional products and giveaways. Plant them where your customers can find them. Leave clues on your web site and on social networking sites … Continue Reading

Garnier Pure Pen Punch Out Ticket Idea

Garnier Pure Pen Punch Out Ticket Promotion
Here is a creative marketing campaign that was targeted towards college students. The product is the Garnier Pure Pen that removes blemishes and pimples quick, easy and on the go. A model’s face was printed on the back of bus tickets along the college bus routes. As the tickets were punched it created a “blemish” on the model’s face. The message: Garnier Pure – Zap blemishes away! Agency: Publicis Mumbai, India.

Rectangle Punch Out Key Chain CardLooking to get the attention of your customers? You don’t have … Continue Reading

Power One Hand Tape Measure – New!

10 foot Power Tape Measure Promotional Business Gift
The best part about this new 10-foot tape measure is that you can measure any angle and there is no need to hold the other end. This measuring tool works at vertical angles too. The tape won’t bend leaving your other hand free to write down notes and measurements.

The new Power Tape Measure is the prefect promotion for woodworkers, construction, architects, engineers, handymen, office or household gift.

Power Tape Measure is an amazing tape measure that extends and retracts with a push of a button. No need to hold … Continue Reading

New Multi-Tool Construction and Household Product!

Multifunctional 11 in 1 Pocket Tool Kit
We’ve got the ultimate handy man tool! New at Garrett Specialties! All you need is in this one little tool. Bring it on camping trips, or keep it in the car, garage, home or office.

The Multifunctional 11-in-1 Tool Kit is a great gift for do it yourself incentives, construction gifts and promotions. This awesome tool includes the following: Replaces 23 SAE and metric wrenches. Rugged anti-slip screw to hold the hammer head firmly in position. Rugged hammer. Drop forged, heat treated hammer head. Strong ergonomic metal handle with non-slip … Continue Reading